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Build a powerful verbal and visual identity to drive the desired perception.

Aligning internal and external perceptions to enhance value, stand out in a saturated market, and command higher prices.
COLLABORATIVE. STRATEGIC. FUN. CHALLENGING.
COLLABORATIVE. STRATEGIC. FUN. CHALLENGING.
COLLABORATIVE. STRATEGIC. FUN. CHALLENGING.
COLLABORATIVE. STRATEGIC. FUN. CHALLENGING.

Verbal & Visual Identity

Who is it for?

Companies that have have evolved and feel that their identity no longer mirrors who they've become.

Our award winning team specialises in aligning companies' internal ethos with their external perception, crafting visual and verbal identities that truly resonate.

Our process starts with deep strategic and market research, ensuring that the visual and verbal identities we design resonate genuinely with the company's unique character and ideal customer base.

With a blend of internal understanding and external market insights, we develop visual and verbal identities that are able to adapt to any branded touchpoint, from digital to traditional media.

These design and verbal systems are strategic tools that ensure consistency, recognisability, and distinction in every aspect of your brand's presence.

In essence, our approach is about aligning and activating your brand truth with an external identity that not only stands out in the market but also authentically represents who you are, paving the way for a brand that's not just seen but felt.
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Verbal & Visual Identity

Capabilities:

Logo Systems.
Crafting versatile and dynamic logos that are not just symbols but storytellers. Instantly recognisable, rich in meaning and able to stand out in saturated markets while also being flexible enough to adapt to any type of touch point.
Sub-brands.
We specialise in structuring sub-brands to mirror distinct product lines or services. Whether you lean towards a branded house, house of brands, or a hybrid approach, we're here to assist you in developing a flexible and cohesive logo system that suits all your branding needs.
Communication.
Crafting a unique tone of voice for your brand, whether it's professional and authoritative for corporate communications or friendly and informal for consumer interactions. We will help you apply the right tone of voice to all touchpoints.
Digital Design.
Tailoring website and app designs to enhance user experience, focusing on intuitive navigation and engaging interfaces that reflect your brand's style.
Printed Media.
Bringing your brand to life with standout printed media that captivates and impresses. From stylish brochures to impactful posters, we manage it all, from creation to distribution...ensuring your brand's essence shines through, leaving a memorable impact.
Motion Design.
From subtle animations enhancing website buttons to captivating video content for social media, we have the expertise to bring content to life, whether in long or short form.
Brand Guidelines.
Developing comprehensive guidelines that cover everything from strategy, logo usage, colour palettes to typography and imagery, ensuring brand consistency across all mediums.
Event Design.
Designing memorable event experiences, including visually striking stage designs, informative and engaging booths, and branded merchandise that resonates with attendees.
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WHAT THEY SAY ABOUT ME AS A STRATEGIST

Working with Martin, I've witnessed his talent in workshops and events. He excels in simplifying complex ideas, making them memorable.

He's a natural and emotive orator who leaves impressions on his audience long after he's finished speaking.
Ash Rathod,
Creative Agency Owner
As the program's curator, my job was very easy: Martin is a great storyteller and knows exactly what he's doing!

He knows how to "package" the talk to attract the audience, and it was refreshing, straightforward and actionable, as well as catchy.
Kristina Priecelova,
Head of Program & Content, Reflect Festival
Learning from Martin Zarian and Matt Davies was a fantastic experience. Their passion and expertise made the workshop truly impactful.

I'm thankful for the chance to have attended such an insightful event.
Eliza Karasavva,
Workshop Participant
Martin in one of the great minds when it comes to branding.He is the rare type who can come up with amazing ideas and also execute them in a very short time.

Last but not least, he is a lot of fun to work with.
Dorothy Fulop,
Brand Strategist
Martin is a high energy and super smart communicator. I had the privilege of working and presenting alongside him at an event in Limassol, Cyprus. His audience engagement was second to none - they were mesmerised! His natural presentation style, professionalism, expertise and sense of humour are a potent combination.
Matt Davies,
Brand Consultant
My team's three-day branding workshop with Martin and the WAM collaboration was transformative. Their guidance revolutionised our brand self-perception and clarified our global impact potential. For elevating your business and standing out in the market, I highly recommend contacting Martin.
Cameron Harris,
Managing Director, TRUTH
Having worked alongside Martin, I've had the pleasure of occupying that front row seat when he's presented in workshops and public events. I've seen him articulate complex ideas in straight forward, simple and memorable ways. That's what Martin does so well.

He's a natural and emotive orator who leaves impressions on his audience long after he's finished speaking.
Ash Rathod,
Creative Agency Owner
Martin cares deeply about his craft and his enthusiasm was evident throughout the entire preparation of his keynote.

He knows how to "package" the talk to attract the audience, and it was refreshing, straightforward and actionable, as well as catchy.As the program's curator, my job was very easy: Martin is a great storyteller and knows exactly what he's doing!
Kristina Priecelova,
Head of Program & Content, Reflect Festival
What an incredible experience learning from Martin Zarian and Matt Davies. Their enthusiasm and knowledge made the event nothing short of impactful.

Grateful that I had the opportunity to attend such an insightful workshop.
Eliza Karasavva,
Workshop Participant
Martin in one of the great minds when it comes to branding.

He is the rare type who can come up with amazing ideas and also execute them in a very short time.

Last but not least, he is a lot of fun to work with.
Dorothy Fulop,
Brand Strategist
Martin is a high energy and super smart communicator. I had the privilege of working and presenting alongside him at an event in Limassol, Cyprus. His audience engagement was second to none - they were mesmerised! His natural presentation style, professionalism, expertise and sense of humour are a potent combination. I'd recommend Martin for any role which requires inspirational presenting or leadership.
Matt Davies,
Brand Consultant
My team recently went through the three-day branding workshop with Martin and the WAM collaboration. To say it was transformative would be an understatement, to say the least! Working with these guys has not only transformed our understanding of ourselves as a brand, but it has given us total clarity on what we do and where we can impact the global community. If you want to take your business to a higher place and raise above your competition, reach out to Martin today.
Cameron Harris,
Managing Director, TRUTH
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