Discover the insights behind my latest brand projects.

Blog article

Real Estate Branding in Cyprus: A Sardine Can or an Ocean of Opportunity?

Drive down any Cypriot highway and you’re bombarded with billboards, all screaming 'luxury real estate' or 'unmissable investment opportunity'. But let's be honest, it's a facade. Most of these companies sing the same tune, resulting in a confusing and monotonous noise.
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blog article

What should brands do in a time of crisis?

In a crisis, the playbook for brands changes. Cutting budgets isn't always the answer. Here, we unpack key strategies for brands to not just survive but thrive in turbulent times.
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blog article

Skype: From Pioneer to Ghost

The rise and fall of Skype. How did the most revolutionary tech app in the world become the most forgotten?
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Blog article

Ugly but Rich: A Brand Lesson by Stanley

How did a 100 year-old product jump from $74 million in 2019 to $750 million in 2023? Spoiler alert: it's not about the product.
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BRANDING. DESIGN. EXPERIENCE. MARKETING.
BRANDING. DESIGN. EXPERIENCE. MARKETING.
BRANDING. DESIGN. EXPERIENCE. MARKETING.
BRANDING. DESIGN. EXPERIENCE. MARKETING.
blog article

The B2B lead generation trap:

How marketers are obsessed with the wrong thing.
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Project article

Flexibility Redefined: The Evolution of Home in Cyprus' Real Estate

The Cyprus real estate sector is rapidly evolving, influenced by massive political and cultural shifts. This dynamic has sparked a new era of flexible living, challenging conventional home concepts. Our work with Moving Doors is the brand answer to this changing market, demonstrating the power of strategic adaptation to these trends.
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Project article

Breaking down organisational silos with brand strategy.

I recently collaborated with the Naked Ideas team to develop the new brand and acquisition strategy for Argenta. I knew it would be quite a challenge, but I also realised that by helping them, I would play my part in positively impacting the lives of countless animals.
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Project article

Crafting the Future of Real Estate with tech and data.

Much of the European Real Estate feels a lot like guess work. Launched in 2019 as Wire-FS, the company aimed to change this narrative. Our task was to develop a brand strategy and identity that would not only bolster Wire's business and product offerings but also facilitate their European expansion.
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